Nowadays, strategies for Search Engine Optimization or SEO are also focusing on the behaviors of Gen Zers since sooner or later they will all become the adult consumers. Even at an early age, Gen Zers take after the millennials who taught them to be tech savvy that they now have massive influence over Internet trends. Savvy online retailers therefore are aware of the importance of SEO strategies aimed at building relationships with both millennial and Gen Z customers.
That is so be cause these new breed of Netizens have always relied on technology ever since they can remember.
Who Exactly are the Members of Gen Z?
Gen Z is short for Generation Z, formerly identified as centennials; born between the years 1997 and 2012. This means that the oldest Gen Zers to date are now 25 years old and likely to be employed. That also implies many of them were born to millennial parents, whilst growing up with ideas and awareness, shaped and influenced by the Internet and social media sites.
What Research Studies Say are the Prominent Behaviors of Gen Zers?
Google, which has the most useful insights about the behavior of Generation Z in relation to SEO strategies, revealed the following peculariaties about Gen Z search habits:
Even if a website appears as one of the top results in response to a query, a Gen Z will not waste time waiting for a site to load. If that is the case, the site will likely be pushed down in a lower page since Google gives priority to websites that provide exceptional user experience.
Another important aspect that Google found out, which SEO strategists must take into consideration is the way centennials perform browser searches. Gen Z prefers using the long-tail approach to avoid having to wade through broad information. Long tail keywords can bring forth the most relevant and subject-specific answers
That being the case, this breed of Internet users are more inclined to type in complete sentences when launching a query/ At the same time, they are known to frequently use “cheap,” “how-to” and “best” as part of their long-tail key phrases.
The long-tail practice became more pronounced when voice assistants like Siri and Alexa came along, which made full sentence voice queries easier to launch.
When choosing a digital media content from which to find out answers, Generation Z searchers prefer those presented by way of YouTube video materials. Apparently, Tik Tok has become aware of this because this Gen Z-focused social media site is now considered a legitimate marketing platform.
Still, the millennials remain as the most active players when it comes to ecommerce. They now represent a large chunk of today’s major decision makers with regard to financial matters. You can expect them to have adopted some of the behaviors demonstrated by Gen Zers, but are more likely to use different sources of information before making important decisions.
SEO strategies therefore also need to be reviewed and updated in order to keep up with the behaviors of the emerging generations of Internet and mobile device users