Wholesale refers to the purchase of goods from manufacturers as intermediate trade, which are then resold to retailers or other forms of trade. There are also a few wholesalers who already sell directly to end consumers. The wholesale trade stands in the trade chain between manufacturer and retailer. He is an important link as he can buy large quantities from the manufacturer and distribute them to many different retailers. Due to the large purchase quantities, a wholesaler buys particularly cheaply. He passes this price advantage on to the retail trade, which can then also buy more cheaply from the wholesaler.

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Advantages of wholesale trade

For the manufacturer of a product, the effort is usually too great to sell the products directly to the retailer. The manufacturer has to deal with too many factors, which the wholesaler largely takes care of for him because he specializes in it:

Logistics Neither manufacturers nor retailers use their logistics centers to receive products from the manufacturer or to deliver them to the retailer. The wholesale trade takes on this task. In addition to the transport from the manufacturer via the wholesaler to the retailer, the entire production to make goods coming from the manufacturer ready for retail sale is the responsibility of the wholesaler and its logistics.

Bulk storage While the retail trade usually only has limited storage contingents, the wholesale trade can temporarily store bulk goods. This offers retailers the advantage of being able to get new goods quickly when they need them.

Opening up the market Thanks to the close contact between wholesalers and retailers, wholesalers can collect and process information about the purchasing behavior of retail customers. With this information he improves the market balance among the manufacturers.

Assortment design Often the retail trade does not have to deal with the assortment design of the products at all. This task is also mostly taken on by the wholesaler, which significantly speeds up the retail ordering process.

Regulations on trading with end users

Wholesalers and retailers don’t want to destroy each other’s business. Therefore, retailers only sell their goods to their customers in commercial quantities. An end consumer can also purchase large quantities from wholesalers. However, the search can be difficult for an end user, as many wholesalers only sell to tradespeople and bulk consumers (clubs, schools, canteens and universities). However, the Internet offers the possibility of finding wholesalers for end users as well.

The online age has also arrived at wholesale

The days when orders were placed by phone or fax and the wholesaler sent out hundreds of catalogs every year will soon be a thing of the past. Wholesalers are also switching to online trading. Proprietary platforms and programs make it quick and easy for the retailer to do business with the wholesaler.


The 5 Best Ways to Start a Wholesale Business Today

Wholesale is the most common business structure in the United States. According to the US Census Bureau, there are approximately 3.2 million wholesale firms in America today.

There have been a lot of changes in the wholesale industry over the years, and it is important for businesses to adapt to these changes. To help you get started, here are 5 ways you can start a wholesale business today:

1) Start a direct-to-consumer company

Direct-to-consumer companies are an affordable, low cost and scalable way to start a business. They provide opportunities for brands & entrepreneurs to reach new audiences. An example of a business that offers wholesale products is Highland Cabinetry which offers wholesale kitchen cabinets directly to consumers.

2) Start a drop shipping company

Drop shipping is a business model based on selling products from a website and then sourcing the products from the manufacturers. The business owner purchases the product at wholesale price, then is able to ship it to the customer and sell it on their site at a profit. Drop shipping provides an easy way to start your own online store without having to invest in inventory, human resources, or physical storefronts.

3) Get your products from wholesalers or manufacturers

You may be feeling the pinch of supply chain issues that have suddenly sprung up. On top of this, you’re spending a lot more on your products because you’ve been forced to do so. The solution? Find wholesalers and manufacturers who can help you find a new supplier.

4) Sell on Amazon FBA or eBay FBA

If you’re looking to sell on Amazon or eBay, there are two ways to go about it: You can choose to sell your products on the platform yourself or you can become an Amazon FBA seller and let Amazon handle the fulfillment process. Learn how this could be right for you.

5) Create your own product brand

Branding is essential to the success of any company, product, or service. It’s important that the branding and marketing strategy is consistent with the company’s mission, vision, and values.