ArtScience Museum, Singapore
25th - 26th October 2017

Apply to be part of this year's Start-Up Street

Unilever Foundry Unilever Foundry Unilever Foundry

Unilever Foundry is the global collaboration platform that connects Unilever's 400+ brands and functions with disruptive startups to pioneer the future of marketing.

We're looking for 30 startups and scale-ups who have developed truly innovative technology to be part of the Unilever Foundry Startup Street.

Winning startups will be given a one free pass for the conference and one free 1m x 1m demo area within the summit with their own graphics applied and with furniture provided. They will also be given access to exclusive networking with Unilever brand leaders who will be in attendance and the opportunity to meet some of the most innovative game-changers who are shaping the future of next generation commerce. Winning startups will also be entitled to base themselves at LEVEL3 co-working space for the entire week.

The selected companies will be chosen by a judging panel, that include Millennial 20/20 and Unilever executives. The application deadline is midnight, 1st October 2017. Successful applicants will be contacted by Millennial 20/20. For any questions, please contact

Applications are open to companies in the following five categories:

  • Future of Retail
  • Future of Media & Advertising
  • Brand & Content Innovation
  • Data, Insights & Personalisation
  • Sustainability & Social Impact Enterprises

Entries Close: 1st October 2017


* Required Fields

1. Entrants must be start-ups in one of the categories outlined in the application
2. The closing date for entrants will be midnight 1st October 2017.
3. Eligibility of entrants will be determined by reference to the following criteria:

  1. Innovative and clearly differentiated from what's already on the market
  2. Relevant and interesting to the brand & marketing industry
  3. Company incorporation was within the last 5 years
  4. Demonstrate innovation in one of the following five categories:
    1. Future of Retail
    2. Future of Media
    3. Brand & Content Innovation
    4. Data, Insights & Personalisation
    5. Social Impact

4. Entrants must complete the Unilever Foundry Start-up Street application form and confirm that they have accepted these terms and conditions in the form.

5. Prize:

  1. The top twenty-five startups will be selected as winners and will receive a 1m x 1m stand with branded backdrop and furniture within the Start-up Street for the 2 day Summit.
  2. The top 30 startups will be recieve two attendance tickets and additional passes can be purchased at a discounted rate of $275 SGD for full 2 day access.
  3. The top 30 startups are required to take part in the Unilever Foundry Startup Street on 25th – 26th October, 2017 at the ArtScience Museum in Singapore.
  4. Winners will be given the opportunity to network with Unilever brands, marketers and other industry leaders.
  5. Winners will be listed in a Unilever Foundry section of the Press Office on-site at Millennial 20/20.

6. The top 30 companies will be selected by a panel made up of independent experts, Unilever executives and representatives from Millennial 20/20. The panel decision is at its discretion and final and cannot be challenged. The panel also reserve the right to select companies who may not comply with the criteria defined in section 4.

7. The top 30 winning companies will be announced in October 2017 and contacted directly by Unilever Foundry.

8. Entrants must be available to travel to Singapore and attend Millennial 20/20 on 25th & 26th October 2017 and be able to pay for the costs of their own travel, accommodation as specified in 6d, relevant visas, any passport renewals, insurance and transfers to and from their accommodation and the Millennial 20/20 Summit.

9. For the avoidance of doubt, Unilever Foundry and Millennial 20/20 will not be responsible for the costs or expenses of any travel, accommodation, entertainment, insurance or day-to-day expenses incurred by any winner.

10. By accepting these terms and conditions you agree that Unilever Foundry and Millennial 20/20 may publicise your company and its business on its website and/or any Unilever Foundry and Millennial 20/20 promotional materials.

11. All entrants must be aged 18 or over.

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