EUROPE SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018





Industry Insights

Inspiration and insights from thought-leaders from your industry sector

Future Commerce

The latest case studies, strategies and trends in marketing, digital, innovation and e-commerce

Tech & Innovation

Practical solutions and technologies that will change the way you do business

09.00
09:00 - 09:30 - All

Keynotes - Industry Insights Stage
Why Toys R Us went bankrupt & J Crew underestimated the role of technology. What is next in the ever changing world of retail & media?

PANEL

Hear views and opinions on recent retail or media news and how to future proof positive procurement decisions.
Bloomberg Intelligence, Christodoulos Chaviaras , Senior Retail Analyst


09.20
09:20 - 10:00 - All

Keynotes - Industry Insights Stage
Reinvent the brand, reinvigorate relevancy with shoppers or just go home.

PANEL

John Lewis Partnership, Andrew Murphy, Group CIO
Reckitt Benckiser Group, Amitabh Apte , CTO & & Global Enterprise Architecture
House of Fraser, Julian Burnett, CIO & Executive Director - Supply Chain


10.00
10:00 - 11:00 - All

Networking
Coffee Break & Exhibition Visit



11.00
11:00 - 11:40 - Industry Insights

Travel & Auto
Back to the future. Seamless digital engagement, loyalty & experiences.

PANEL

This session will explore the evolution of the customers digital experience, good and bad practice and how brands leverage technology and data to better reach their customers both off & online.
Heathrow Airport , Simon Wilcox , Programme Lead - Passenger Automation
Wanup, Brian Garvan, Director - Northern Europe
Finnair , Katri Harra-Salonen, CDO

 
11:00 - 11:40 - Future Commerce

Future Retail
What’s in store in the crystal ball. Driving a new retail era

PANEL

From peer-to-peer retail to co-creation and new supply chain formats to experiential in-store activations, which trends will shape the next few years in retail? Will No-Checkout Stores Like Amazon Go Be Commonplace By 2020?
MADE.COM, Susanne Given, Chairman
Harrods , Michael Ward , Managing Director
MATCHESFASHION.COM, Nicolas Pickaerts, Ecommerce Director

 
11:00 - 11:40 - Tech & Innovation

Marketing & Retail Innovation
Artificial intelligence & voice technology transforming commerce.

PANEL

Entering a future where voice & AI will rule retail, how far can technologies such as smart speakers or chat bots go? Where will we see the next set of voice-activated interfaces become mainstream? How will paid search for advertisers eventually work? What will data analytics be capable of?
Vodafone Group, Nick Wilsdon , SEO Lead - Global Channel Optimisation
Philips, Danielle Beltran, Global Head of Brand Analytics
Nando's, Samuel Adjei , Technology Leader & Head of Core Services
Moderated By:
Forbes, Parmy Olsen , Staff Writer

 

11.40
11:40 - 12:00 - Industry Insights

Travel & Auto
Intelligent Mobility: Alternative formats & changing the way people consume energy.

PRESENTATION

Pioneering EV technology has long been at the top of Nissan's agenda. Launching the "Intelligent Mobility" initiative to demonstrate how zero-emission vehicles and energy management technologies can work in tandem to create a cleaner, more efficient energy network. Drive into this session to see how this vision can be transformed into a reality with case study examples like Nissan's recent project in Denmark. Demonstrating the ability for EV owners to earn money by feeding power back into the grid and collecting about 1,300 euros ($1,530) a year!
Renault-Nissan , Francisco Carranza Sierra, Managing Director - Energy Services

 
11:40 - 12:00 - Future Commerce

Future Retail
The top 5 trends driving retail & e-commerce in 2018

PRESENTATION

With global e-commerce sales soaring and predicted to hit $4 trillion by 2020, the current ever-connected world represents a huge opportunity for e-retailers.But with growing competition and millions of sellers fighting to boost sales and maximise their chances for durability, how can retailers and brands keep pace?
ChannelAdvisor, Håkan Thyr, Director of Strategic Partnerships, EMEA

 
11:40 - 12:00 - Tech & Innovation

Marketing & Retail Innovation
How to get Ahead of the Personalisation Curve

PRESENTATION

Today's consumers are the most tech-savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. Brands that succeed in marketing to them are likely to thrive, those that don't are destined to fail. But is it fair to bucket all of today's consumers into the same segment? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that retail brands face and where the industry is headed.
Dynamic Yield

 

12.00
12:00 - 12:40 - Industry Insights

Travel & Auto
Stand still and get lost. Opening the door to future innovation and smart mobility.

PANEL

We take a look at the future of travel users & auto technology such as intelligent automation. Diving deeper into where product portfolio's currently are and where they are going. Where demand is expected to come from in a connected world.
Bentley Motors, Hamid Qureshi, Digital & Connected Car Director
Jaguar Land Rover, James Towle , Global Product Strategy Director
Moderated By:
The Rake , Tom Chamberlin, Editor

 
12:00 - 12:40 - Future Commerce

Future Retail
Bricks and mortars get smart. In store technology and what Omni-channel should really look like.

PANEL

In an era of Amazon testing drone delivery systems, ‘smart’ warehouses and the development of self-driving transport trucks, a great deal of emerging retail technology to date has been focused on improving its supply chain. But when it comes to actual bricks-and-mortar stores, retail businesses are still trying to determine whether customers will embrace digital and mobile applications meant to make shopping easier. 'Smart' mirrors, endless shelves and robots are just a few of these developments making their way into the store.
Schuh, Sean McKee , Director of Ecommerce and Customer Experience
Dixons Carphone, Corin Mills, Head of Brand
Arcadia Group, Guy Smith , Group Design Director
Moderated By:
HERE/FORTH, Paul Armstrong, Contributor, Forbes & Founder

 
12:00 - 12:20 - Tech & Innovation

Marketing & Retail Innovation
Post Trust – Are we getting what we want from brands?

PANEL

Is there such thing as brand loyalty and trust among the younger demographics? How was this changed over the years and what does it mean for the brands trying to grab consumer's attention today? In this session we bring 3 generations on stage to explore what today's consumers truly want and expect from brand. What are the real differences across age demographics and mindsets?
Rare, James Hirst, Managing Director

12.20
12:20 - 12:40 - Tech & Innovation

Marketing & Retail Innovation
Become an Amazon PPC guru – Best practices for Amazon campaign setup and bid optimization

In light of the growing competition on Amazon, making it increasingly difficult to sell on the platform, advertising has become the go-to option for many vendors and sellers. Now is the time to develop effective advertising strategies, helping you to achieve the best ACoS on Amazon in the long run. Amazon continues to provide us with powerful levers, allowing us to take decisive action in optimizing campaigns. In this session, you’ll learn what the ideal campaign setup for Amazon PPC looks like, how to calculate the right bids for products and keywords, and which keyword strategy suits your business.
Adference, Florian Nottorf, Co-Founder & CEO

 

12.40
12:40 - 13:00 - Industry Insights

Travel & Auto
The future of mobility - hold onto your hats! Less about the cars we drive, more about how we experience them.

PRESENTATION

The Lynk & Co (owned by Geely - Volvo, Lotus manufacturer) car is developed in a significantly different way, reducing time to market by 60%. The real disruption is how they are going to market, the experience of owning a car, taking out cost and giving it back to the customer in price but also in equipment and services. Lynk & Co will own the touch points and put them where customers are. Sales will be online (in store or at home), delivery will be to the home and no service visits will be needed. Customers can buy or subscribe and all cars will have a built in share function so owners can lend or rent out their cars or individuals can run collaborative fleets increasing utilisation maintaining availability and reducing cost. If this was not enough already, also hear how they will implement an open innovation platform and service store for app / service development by third parties enabling (they expect) the same increase in innovation of apps and services as Apple enjoyed when they did the same with the IPhone (about a year after launch). Apple did not invent Uber.
Lynk & Co, David Green, CDO

 
12:40 - 13:00 - Future Commerce

Future Retail
PE/VC Insights: Europe's Top Retailers and Brands

FIRESIDE CHAT

This session will take a look at the insights gained from the private equity and venture capital industries on the retail industry and the brands and business models that are shaping the future of retail.
JamJar Investments, Katie Marrache, General Partner
Index Ventures, Hannah Seal, Investor

 
12:40 - 13:00 - Tech & Innovation

Marketing & Retail Innovation
Why rely on three R’s when you can have Four? – Right message, Right person, Right time, Right channel

First came marketing which focussed on getting out the right message. Then came direct marketing matching the right message to the right person. Next, we developed marketing automation so that the right person received that right message at the right time. Now we are adding the fourth dimension by getting that right message to the right person at the right time AND on the right channel.
dotmailer , Skip Fidura, Client Services Director

 

13.00
13:00 - 14:00 - All

Networking
Lunch & Networking Break



14.00
14:00 - 14:40 - Industry Insights

Fashion & Beauty
Direct-to-Consumer: Meet the brands building their own customer relationship

PANEL

With rising customer expectations, the ease of entry via digital and social channels, the focus on single product categories and supply chain innovation, direct-to-consumer strategies and brands are reducing traditional inefficiences and driving more consumer relevance.
Mud Jeans , Bert van Son, CEO & Founder
PepsiCo, Carole Picou-Katmann, Head of eCommerce & Digital Experience Europe and Sub-Saharan Africa for Future Brands
Harry's, Matt Hiscock, General Manager, UK

 
14:00 - 14:20 - Future Commerce

E-Commerce
Leading technology change in retail and e-commerce. Where should you place your bets?

FIRESIDE CHAT

There are an unimagineable amount of technologies and solutions in the ecommerce landscape and an ever increasing amount of ways to engage and sell to today's customers. This session will explore how ecommerce leaders are making buy-in decisions, what technology companies need to have in terms of implementation ease, case studies and track record and what the ecommerce industry is excited about experimenting with next.
Virgin Media, Steve Wind-Mozley , Director of Digital
Pouch, Ben Corrigan, Co-founder & CRO
Philips, Adam Palczewski, Global Senior Manager - eCommerce Media
Moderated By:
HERE/FORTH, Paul Armstrong, Contributor, Forbes & Founder

14.20
14:20 - 14:40 - Future Commerce

E-Commerce
Authentic conversations in an age of anticipation

We are living in an age of anticipation. My smart house knows when I am will be returning home. Nest warms up the house ready for my arrival, Philips Hue lights are on so that the house is lit and welcoming. Netflix recommends what shows I might like to watch, at the click of a button I can order household essentials, Alexa plays sleep sounds to sooth me to sleep. As consumers we are delighted by these anticipatory moments. But, when our digital experiences don’t live up to this we are left disappointed and frustrated. We share positive and negative experiences with our peers, and trust their opinions above and beyond any clever advertising campaigns.In this session learn how Bazaarvoice is partnering with advertisers to enable marketers to anticipate consumers needs and win them with the content they trust.
Bazaarvoice, Joe Rohrlich, Executive Vice President and General Manager, EMEA

 
14:00 - 14:20 - Tech & Innovation

Innovation in Business
The Circular Economy. Looking beyond the current

PANEL

Looking beyond the current "take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.
The Ellen MacArthur Foundation

14.20
14:20 - 14:40 - Tech & Innovation

Innovation in Business
The ultimate ingredient for the future of commerce and growth: collaboration.

PANEL

Innovation is as much about finding partners as building products. For true disruption to take hold, old and new must work together, playing to each other's strengths. Both start-ups and more established companies are fuelling change and innovating to create the technology, solutions and platforms of the future. How can large corporates compete and remain relevant for generations to come? What are the collaboration and partnership models that have worked? In the case of start-ups, is it better to collaborate, invest or acquire companies to obtain these assets? How can corporates create an entrepreneurial environment which encourages innovation?

 

14.40
14:40 - 15:00 - Industry Insights

Fashion & Beauty
The Evolution of Online Marketplaces. Shopping mall 2.0.

FIRESIDE CHAT

Online marketplaces are delivering more sales for brands than ever before and driving new learnings for the retail industry. Amazon leads the way but curated experiences, technology & niche product targeting are some areas offering smaller operators a edge. However some areas of issue are beginning to come to the fore such as reliability of seller product information & delivery speeds. How do you produce clear seller transparency and trust? What mechanisms need to be in place to offer customers true value against competitors and ordering efficiency? If you were a new online marketplace starting tomorrow, what would be the key pillars for success?
Depop, Maria Raga, CEO
Feelunique.com, Joel Palix , CEO

 
14:40 - 15:00 - Future Commerce

E-Commerce
Enhancing the Online Shopping Journey: Why You Can’t Afford a Lack of Personalisation in Your Growth Strategy

PRESENTATION

Are you providing a personalised shopping experience for customers at every single touchpoint, across every device? If not, your business is missing out on a significant revenue opportunity. Learn how personalisation can influence customer conversion - from the onsite experience to driving engagement via a tailored social advertising strategy. "
Nosto

 
14:40 - 15:00 - Tech & Innovation

Innovation in Business
The perfect storm. At the intersection of change and technology. Meet the future of work.

PANEL

The world is experiencing a workplace transformation. It is the perfect storm: fundamental changes in our workforce are combining with technologies to empower our HR leaders and our people as we move into the future of work. As roles in the workplace evolve, it has never been more important to disrupt whilst building a key innovation and learning culture within the organisation. Workplaces of the future should be environments that support individuals achieving their ambitions in an ever-changing, uncertain operating environment

 

15.00
15:00 - 15:20 - Industry Insights

Fashion & Beauty
How fashion & beauty retail is getting forced to be more creative and experiential.

FIRESIDE CHAT

To stay relevant and compete with giants like Amazon, companies both small and big, online and offline, are reshaping. Creating unique customer experiences can keep people in store longer and gain vast social media coverage. What are todays key components in building a global retail brand? How unique does experiential retail need to become? What type of creative marketing or technology is influencing a customer base to shop more?
KF Beauty, Michael Malinsky, Co-Founder & CEO
Threads Styling, Sophie Hill , Founder & CEO
Moderated By:
Time Inc., Mark Stephens, Head of Content Marketing

15.20
15:20 - 15:40 - Industry Insights

Fashion & Beauty
It's not about you, it's all about me! Personalisation in ecommerce and the in-store experience.

FIRESIDE CHAT

Brands and retailers today are being tasked with knowing their customer better than ever before and delivering an experience tailored to them. Whilst the customer wants to see real-time 1:1 responses and reactions to their behaviors, marketers are still dealing with complex processes, legacy systems and offline data, which is delaying their access to the intelligence they need to create the next best action with a customer. Personalisation is a word that is increasingly being used in retail and marketing strategy but what does it mean for brands and retailers?
VF Corporation, Federico Manno, Digital Commerce Director EMEA
Astley Clarke, Vicky Bell, Head of Ecommerce
Moderated By:
Time Inc., Mark Stephens, Head of Content Marketing

 
15:00 - 15:40 - Future Commerce

E-Commerce
e-comm, m-comm or app-comm - creating a seamless customer experience wherever your customer is

PANEL

RESERVED, Session , TBA

 
15:00 - 15:10 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

PRESENTATION

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots!
Nixale , Idan Adut, Founder & CEO

15.10
15:10 - 15:20 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots! ZIGZAG GLOBAL

15.20
15:20 - 15:40 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots! QUDINI

15.30
15:30 - 15:40 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots! BILLION DOLLAR BOY

 

15.40
15:40 - 16:20 - Industry Insights

Fashion & Beauty
Europe's customer consumption trends transforming the fashion & beauty industry

PANEL

What are the changing consumption patterns of today's fashion & beauty consumer? How can and are retailers and brands implementing change to cater for these customers?
Harrys of London, Nicolas Vendramin, Chief Merchant
Trouva, Lucy Ward, Creative Brand Director
TM Lewin, Ian Shaw , Global Retail Director
Lumity, Nadejda Tatarciuc Birca, VP - Global Performance Marketing
Moderated By:
The Rake , Tom Chamberlin, Editor

 
15:40 - 16:00 - Future Commerce

E-Commerce
Frictionless payments enhance the shopping experience, and your revenue too!

PRESENTATION

Today’s shoppers have more ways than one to buy your products and services, as well as discover and interact with your brand. Which makes unified commerce especially important for retailers and ecommerce businesses. Learn how it helps create a seamless experience for your shoppers, and why you need to think payments first to take your business further, as we take inspiration from brands and retailers around the world.

16.00
16:00 - 16:20 - Future Commerce

E-Commerce
Jack of all trading or master of one? How to choose the right e-commerce platforms to build your brand

PANEL

What e-commerce platforms do brands need to look at and what choices do they need to make when scaling their e-commerce business?
We Make Websites, Piers Thorogood , Co-Founder
Corra, Martina England , Director of Global Strategic Alliances

 
15:40 - 15:50 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots! MECHANIC

15.50
15:50 - 16:00 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots! PIXONEYE

16.00
16:00 - 16:10 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

PRESENTATION

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots!

16.10
16:10 - 16:20 - Tech & Innovation

Startup Innovation Lab
Start-up Innovation Lab

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots!

 

16.20
16:20 - 16:40 - All

Keynotes - Industry Insights Stage
The pillars of marketing success: strategy, culture, tools & process

PRESENTATION

Scott Allen CMO, at Microsoft UK is leading the transformation charge of the marketing team. His simplistic philosophy was key in terms of the set up and process of reaching customers. Splitting the core business into two clear divisions, commercial and consumer. In this keynote session, Scott will outline the key pillars of marketing team success, the importance of Microsoft's CMO Centre of Excellence, working closely with sales to produce tangible results and finding the perfect - part scientist and part creative - candidates to hire.
Microsoft UK, Scott Allen, CMO


16.40
16:40 - 20:00 - All

Networking
M20/20 Closing Party



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