EUROPE SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018





Industry Insights

Inspiration and insights from thought-leaders from your industry sector

Future Commerce

The latest case studies, strategies and trends in marketing, digital, innovation and e-commerce

Tech & Innovation

Practical solutions and technologies that will change the way you do business

09.00
09:00 - 09:20 - All

Keynotes - Industry Insights Stage
Opening Keynote: Reinventing a 500 year old company into a luxury brand, one product at a time

PRESENTATION

The East India Company, Sanjiv Mehta, Chairman & CEO


09.20
09:20 - 09:40 - All

Keynotes - Industry Insights Stage
Opening Keynote: Tomorrow’s technology for today’s customers. Pioneering digitalization within bricks-and-mortar.

PRESENTATION

Digitalization is changing everything: the way we communicate, the way we work, and also the way we do our shopping. Previously, customers simply went into a store and bought what they wanted there and then. These days, the majority of consumers find it natural to do their shopping on various channels. The role of bricks-and-mortar retail is changing fundamentally. As a result, the €22 billion, German, consumer electronics giant MediaMarktSaturn Retail Group is turning fixed-location shopping into a fascinating voyage of digital discovery. Hear from the groups Chief Digital Officer, Martin Wild, how they are using the aid of robots, virtual reality, Smart Shelves and in-store navigation, to especially serve customers emotional needs at the point of sale.
MediaMarktSaturn Retail Group, Martin Wild, CDO


09.40
09:40 - 10:00 - All

Keynotes - Industry Insights Stage
Opening Keynote: Engaging and embracing an ​audience in Asia at scale (1 billion in fact!)

PRESENTATION

Chatri Sityodtong​'s​ ONE Championship​ needs little introduction as the largest sports media property in Asia, king of MMA and knows a little bit about pain! Join this all action, visual journey to answer the 'pain points' in engaging a younger Asian audience. 1) Building effective video content to engage NextGen consumer groups 2) Managing influencers and celebrity endorsements effectively to be a vast channel to larger coverage 3) Transferring real brand values to resonate with your audience and create a greater following 4) Investing and integrating the best returning technology enablers: Mobile, OTT platforms & VR
ONE Championship, Chatri Sityodtong, Founder & CEO


10.00
10:00 - 11:00 - All

Networking
Morning Coffee Break & Exhibition Visit



11.00
11:00 - 11:20 - Industry Insights

Travel & Hospitality
The momentum behind boutique brands, shared accomodation and new alternative formats

FIRESIDE CHAT

With companies announcing their own development or trial of apartments and hotel chains experimenting with sharing economy-like services, there are a plethora of new business models and accommodation and service formats being born. This session will explore the opportunities and the challenges.
Airbnb, James McClure, GM Northern Europe
YOTEL, Rohan Thakkar , Vice President of Development & Strategy
Moderated By:
LA Times, Emily Zemler, Reporter, ELLE, USA Today, Esquire &

11.20
11:20 - 11:40 - Industry Insights

Travel & Hospitality
Making a home, creating a neighbourhood. How the housing industry needs to be a retail experience like no other

PRESENTATION

The bar has been raised for customer service in all areas of retail and proprety is no different. The millennial-minded expect more from their renting experiences, demanding freedom, flexibility and quality. We’re a neighbourhood creator, with a focus on cities and places with a unique energy – places that quickly become home. In this session we want to share our story in re-defining the way people think about, and experience, renting and living.
Get Living, Neil Young, CEO

11.40
11:40 - 12:00 - Industry Insights

Travel & Hospitality
Today's travel and hospitality industry highlights; all you need to know and more!

FIRESIDE CHAT

The industry is meeting the increasing demand for experience-led travel and hospitality brands in a variety of formats. There are also increasing opportunity for hotels and destinations in visual search and voice. Technologies such as Virtual Reality, Augmented Reality, Artificial Intelligence and Robotics are playing increasing roles in the industry. Hear the trends that are shaping the travel industry today.
Hostelworld Group, Marek Mossakowski, Global Head of Brand

 
11:00 - 11:20 - Future Commerce

Marketing & Advertising
Adding sparkle into your storytelling. What you need to know about celebrity influencer marketing

PRESENTATION

It has been said that the characteristics people value in admired celebrities can be a reflection of what they expect from brands they engage with. The most popular celebrity among young people changes all the time and this session looks back at fluctuations over the last 12 months and the wider context around those changes.
YouthSight, Josephine Hansom, Head of Youth Research & Insight

11.20
11:20 - 12:00 - Future Commerce

Marketing & Advertising
What does authentic marketing look like in today's world? Building a unique and engaged community for your brand

PANEL

With more and more content and noise reaching your connected customers, how can you ensure that your brand is targeting the audience it needs to, with a message that will speak to them and encourage them to act at that time? How can you use customer insights and behaviours to help drive successful digital marketing campaigns and make better business decisions? This panel will explore what it takes to achieve authentic marketing to today's online consumer.
LEGO Group, Lars Silberbauer , Senior Global Director - Social Media & Video
Yotpo, Talia Shani, Director of Marketing
Moderated By:
Tab Media, Charles Gardiner-Hill, COO

 
11:00 - 11:40 - Tech & Innovation

Breaking China
The Changing Rules of Retail. Selling into China & Asia.

PANEL

With consumer demand for personalisation, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in the China & larger Asian markets.
Booking.com , Pepijn Rijvers, CMO
The Body Shop, Hannah Jackson, China Development Lead
iPinYou, Chance Dubuque, Director, International

11.40
11:40 - 12:00 - Tech & Innovation

Breaking China
Who are they? And what do they want?

PRESENTATION

This session will take a look at consumer and industry trends in China and the evolution of the Retail, Travel and Consumer Goods industries.
RESERVED, Session , TBA

 

12.00
12:00 - 12:40 - Industry Insights

Travel & Hospitality
Hello Hollywood. We're all now firmly in the entertainment business.

PANEL

From local wine tasting to peleton cycling bikes in your hotel room with your own personalisated training programme, there seems to be no end in sight of the experiences that today's travel industry continue to offer up to travellers. From supersonic travel and DNA-driven spa treatments, the future of experiences could take that even further. This session will explore how innovation of today's guest experience is positively enriching experience for customers.
Mövenpick Hotels & Resorts, Paul Mulcahy, Senior VP Commercial
Steel Hotels, Chris Penn, Co-Founder
KKDAY, Prasanna Veeraswamy, Chief Product Officer
srprs.me, Raymond Klompsma , Co-Founder & CEO
Moderated By:
LA Times, Emily Zemler, Reporter, ELLE, USA Today, Esquire &

 
12:00 - 12:40 - Future Commerce

Marketing & Advertising
Connecting across generations: How brands can engage with consumers across Gen X, Y and Z

PANEL

In the busy world of advertising, consumers are switching off to brand-led messages. Brands need to up their game and curate original, compelling and engaging content to connect with customers in a more authentic way.
McLaren, Rob Bloom, Group Digital Director
Stackla, Andy Mallinson, Managing Director, EMEA
Moderated By:
Tab Media, Charles Gardiner-Hill, COO

 
12:00 - 12:40 - Tech & Innovation

Breaking China
Winning in Ecommerce in China

PANEL

With Ecommerce sales in China expected to surpass $1.132 trillion in 2017, Cross-border E-Commerce opportunities, Social as the soul of ecommerce, Mobile commerce, Online Marketplaces

 

12.40
12:40 - 13:00 - Industry Insights

Travel & Hospitality
Fast moving travel, technology & consumers. AI can keep up!

PRESENTATION

Keeping up with millennial travel preferences is no easy task and has been a major cause of many corporates to adapt business strategy. New investment into product technology is essential in order to handle fast moving customers and improve the chances of increased revenue. Hear the thoughts of Booking.com's CMO Pepijn Rijvers, how AI can can play a vital role into our day to day life's, the key marketing tools employed in a social first world and details of their recently built in-house bot handling 30 per cent of customer enquiries in under 5 minutes!!
Booking.com , Pepijn Rijvers, CMO

 
12:40 - 13:00 - Future Commerce

Marketing & Advertising
Awakening the senses. The power of video and music to define and transform your brand

FIRESIDE CHAT

Meet the two most powerful tools to your disposal to drive a successful marketing or advertising campaign; video and music. Both essential in today's advertising landscape, this session will explore the triumphs and failures of today's brand strategies and explore how your adverts can truly reflect and bring your brand to life.
Big Sync Music, Dominic Caisley, CEO
Storyme, Yan Ketelers, Head of Video Strategy

 
12:40 - 13:00 - Tech & Innovation

Breaking China
We What? Marketing to Chinese Consumers

PRESENTATION

How can a brand or retailer use digital in China? Build valuable brands via WeChat, Weibo and Baidu to sell to Chinese consumers online.
Hot Pot Digital

 

13.00
13:00 - 14:00 - All

Networking
Lunch & Networking Break



14.00
14:00 - 14:20 - Industry Insights

Food & Beverage
Igniting innovation within a traditional business, whilst nurturing brand love.

PRESENTATION

Pizza Hut is a traditional, loved and nostalgic brand which began in 1958. Fast forward 60 years and customer demands are a little bit different! Upgrading big corporate practices fast, and at scale is no small task. Drop in to see how Raphael Miolane is spearheading the brands recent push for technological and HR improvement throughout Europe. Starting with details of the recently formed in-house digital incubator venture and how he is igniting capacity building at scale.
Pizza Hut, Raphael Miolane, Managing Director - Europe & Canada

 
14:00 - 14:20 - Future Commerce

Social Marketing
The key to conscious marketing and how TOMS 'One Day Without Shoes' initiative engaged 3.5 million people in a day.

PRESENTATION

TOMS One for One campaign (for every pair of shoes you buy, TOMS donates a pair of shoes for a child in need), has real ethical purpose which has helped the brand build a loyal connection with its community of customers, many competitors should envy. This strong social identity translates across many marketing channels which regularly turn customers organically, into brand advocates. Join TOMS European marketing head, Lisa Hogg, as she highlights campaign content that resonate with a conscious mindset, marketing with purpose and what influencer marketing should look like.
TOMS, Lisa Hogg , EMEA Marketing Director

 
14:00 - 14:20 - Tech & Innovation

Payments & Finance
When business as usual just doesn't cut it. Changing your business. Fast.

PRESENTATION

Why are we doing it this way? "This is how we've always done it" no longer cuts it as an answer to such a question. Consumers expect an integrated, omni-channel service in various areas of their lives and expect the same from their finance services. What does it take to rapidly change mindsets and cultures internally? What partnerships need to exist for digital transformation to successfully take place? How can co-collaboration and co-creation be used to meet the ever growing demands of today's customer? Hear ​EVP, ​Kerem's thoughts at Commerzbank who's new business until 'Big Data & Advanced Analytics' is fully prioritizing the automation process​. ​
Commerzbank AG, Kerem Tomak, EVP & Divisional Board Member - Big Data, Advanced Analytics & AI

 

14.20
14:20 - 15:00 - Industry Insights

Food & Beverage
Recipe for Success. Meet the independent food brands building their own customer relationships

PANEL

Consumers today expect a lot more from the brands they buy from, especially from those they choose to eat from. What does it take to set up your own brand in today's Food and Beverage industry? Why go direct-to-consumer? In this session we hear from the Founder of the World's 1st Pop-up Mall and explore the future models for retail and hospitality, followed by a discussion with some of the most successful brands on the market.
Moderated By:
BOXPARK , Roger Wade, CEO & FOUNDER

 
14:20 - 14:40 - Future Commerce

Social Marketing
Making Customer Content Count: Using AI to transform ‘simple’ content to ‘smart’ content for maximum impact.

PRESENTATION

Every piece of content has hidden intelligence about the content creator’s wants and needs. Using AI to examine ‘what is in’ the content, vs ‘how it had performed’ at scale will enable marketers to build predictive patterns that can be used for hyper-personalised and high engagement campaigns.
StoryStream, Cameron Franks, COO

14.40
14:40 - 15:00 - Future Commerce

Social Marketing
How can you do personalisation on a mass scale? Transforming your marketing with AI

How can marketers today improve their understanding of consumers on an individual level, treat each person differently, and drive truly personal interactions to each customer? AI is already transforming marketing and this session will explore the success of brands who have transformed their businesses through mass-scale personalisation.
RESERVED, Session , TBA

 
14:20 - 15:00 - Tech & Innovation

Payments & Finance
The future of finance. The rise of the challengers.

PANEL

The finance industry is rapidly changing; the move from mobile and digital-only banks, new classes of lending, borrowing and raising equity. As a result, the proposition for today's customers already looks more different than ever before. New players can almost always offer better experiences, rates and lower fees to customers, and yet, there is still a long way for the industry to go before the disruptors become the norm.
Metro Bank, Becky Clements, Head of Industry Engagement & Payments
ESF Capital, John Mould, CEO
Virgin Money, Nick Middleton, Director - Strategic Payments
Seedrs, Jeff Lynn, Executive Chairman & Co-Founder
Moderated By:
Fintech Finance, Lea Jakobiak, Business Reporter

 

15.00
15:00 - 15:40 - Industry Insights

Food & Beverage
FMCG is all about the journey, digital or otherwise!

PANEL

This session will explore the following areas; mobile development, digital marketing & loyalty strategy, the importance of social listening, technology and innovation development as well as the evolving presence of market disrupters, customer journey mapping and in-store to online to at a home.
Kellogg Company, Richard Gibbons, Director - Global eCommerce Customer Development
Müller , Sarah Miskell , Director - Operational Marketing
Arla Foods, Steve Millard, Head of Ecommerce and Digital
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

 
15:00 - 15:40 - Future Commerce

Social Marketing
Real-time marketing and building brand authenticity using customer ‘moments’

PANEL

Brands need to now look beyond content marketing and into real-time marketing. User-generated content is one of the best ways for a brand to tell their story through their own customers to create an truly emotional response, as well as understanding heir consumers in a brand new light. This session will explore how magic "moments" can be used to drive authentic engagement and purchase decisions.
Foap, Roma Düm, Communications Officer

 
15:00 - 15:40 - Tech & Innovation

Payments & Finance
The moment of truth for money & mobile

PANEL

Paperless and cashless transactions are replacing the queues at bank branches. The use of e-wallets or the exchange of money electronically using mobile phones as verification is opening up new vistas for financial services. In addition to this, emerging fintech companies are simplifying online and electronic transactions. Broader choices and increased levels of flexibility have empowered consumers, greatly. Be it paying bills, transferring money or even making investments, all can be done with a tap on the smartphone. However, despite this massive growth in technology, adoption of these services remain low.
Pariti, Matthew Ford , CEO & Founder
Habito, Daniel Hegarty, CEO & Founder
Revolut, Val Scholz , Head of Growth
Tide, Laurence Krieger, Chief Operating Officer
Moderated By:
Fintech Finance, Lea Jakobiak, Business Reporter

 

15.40
15:40 - 16:20 - Industry Insights

Food & Beverage
How they shop, eat and consume just looks very different with each day.

PANEL

From ingredients to influencers and marketing channels to the marketplaces, the FMCG industry is going through a mass overhaul. This session will explore the forces behind this shift and the changing consumption and behaviourial habits of today's customers.
Dorset & Ryvita Company, Kyrsten Halley , Head of Brand - Ryvita
Love Cocoa, James Cadbury , Founder & CEO
Reckitt Benckiser Group , Keng Zhing Ng, Ecommerce Director - Europe, Turkey & ANZ
Moderated By:
The Huffington Post, Millie Diamond, Food & Environment Writer

 
15:40 - 16:20 - Future Commerce

Social Marketing
Keeping it real. How can you ensure you're getting the most out of relationships with influencers, ambassadors and fans?

PANEL

Influencer marketing isn’t going anywhere anytime soon. But trusting someone else with promoting your brand can still be a risky move. How can you ensure that you've selected the best ambassador for your brand? How can they have the biggest impact on the audience you want to reach? How can you measure your ROI effectively? This panel delves into what 2018 holds for influencer and social marketing.
RESERVED, Session , TBA

 
15:40 - 16:00 - Tech & Innovation

E-Commerce
Growing, Acquiring & Retaining your Customers in a new way

PANEL

Today e-commerce companies are taking a variety of new approaches to attract and retain customers: Rentals, subscriptions and recommerce are just a few of the business models that have resonated with shoppers and translated into substantial sales.
RESERVED, Session , TBA

16.00
16:00 - 16:20 - Tech & Innovation

E-Commerce
How do you compete with a brand like Amazon?

FIRESIDE CHAT

In a world dominated by the giants of e-commerce such as Amazon leading on pricing and fulfillment, how can other online retailers possible compete? This session will look at the platforms, solutions and strategies for retailers looking to launch online or expand internationally.
RESERVED, Session , TBA

 

16.20
16:20 - 16:40 - All

Keynotes - Industry Insights Stage
Closing Keynote + Fireside Chat. Why ​b​usiness has a ​c​onscience​ & thinking like a toddler.

In this 2 part - not to be missed - keynote session, ethical & brand mastermind Paul Lindley, will first present the concept that business is a force for good in society and that the best businesses are led by purpose, mission and are people centred (resonating massively with a millennial audience!). And then sit down for a fireside chat about inspiring new creative and business thinking through 'the eyes of a toddler'. The talk will include surprise, humour, serious ideas and self-improvement opportunities.
Ella's Kitchen , Paul Lindley , Founder & Chairman


16.40
16:40 - 17:20 - All

Keynotes - Industry Insights Stage
Millennial 20/20 Ones To Watch Awards



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